Here's just one example of what you get for your money:
When I replace a shifter cable or housing you get only the finest, stainless steel cables (which never corrode) and the best quality cable housings that are Teflon-lined for smoothness and lasting performance. During installation, each housing is carefully cut and hand-filed square to seat perfectly into the housing bed or ferrule. Then each housing opening is filed with a jewelers file to remove burrs that could fray or bind your cable. Finally, each cable is "pre-stretched" after installation, so that the adjustment can be permanently fine-tuned without any break-in period.
This kind of attention to detail leads to longer lasting cables and reliable shifter adjustments that endure.
I take the time to make each repair or adjustment to perfection. No shake-and-bake repairs here.